Digital Marketing

Become a master of online marketing with Techie City’s Digital Marketing course.

(4.5/5)

In this comprehensive program, you’ll learn how to create effective marketing strategies, leverage social media platforms, run successful paid advertising campaigns, and optimize websites for search engines. Whether you’re a small business owner, aspiring marketer, or looking to switch careers, this course will equip you with the tools and techniques to thrive in the digital landscape.

From SEO to email marketing, social media management to Google Ads, this course covers everything you need to drive traffic, convert leads, and build lasting customer relationships.

What You Will Learn?

Introduction to Digital Marketing:

  • Overview of digital marketing and its role in modern business
  • Key digital marketing channels: SEO, social media, email marketing, PPC, and more
  • Understanding the digital marketing funnel and customer journey

Search Engine Optimization (SEO):

  • On-page and off-page SEO strategies
  • Keyword research and analysis
  • Building backlinks and improving website rankings

Social Media Marketing:

  • Crafting a social media strategy for platforms like Facebook, Instagram, LinkedIn, and Twitter
  • Creating engaging content and growing your audience
  • Social media analytics: Measuring success and adjusting your strategy

Paid Advertising (PPC) and Google Ads:

  • Introduction to paid advertising (Google Ads, Facebook Ads, Instagram Ads)
  • Creating effective PPC campaigns: Keyword bidding, ad copy, and targeting
  • Tracking and optimizing ad performance for higher ROI

Email Marketing and Automation:

  • Building and growing an email list
  • Crafting effective email campaigns that convert
  • Using tools like Mailchimp and ActiveCampaign for email automation

Content Marketing:

  • Creating valuable, relevant content to attract and engage your audience
  • Blogging, video marketing, and podcasting as key content strategies
  • Content marketing metrics: Tracking performance and impact

Analytics and Reporting:

  • Using Google Analytics to track website traffic and user behavior
  • Measuring ROI of digital marketing campaigns
  • Creating data-driven marketing reports to showcase performance

Building a Comprehensive Digital Marketing Strategy:

  • Integrating various digital marketing channels for maximum impact
  • Developing a long-term plan to attract, engage, and convert customers
  • Staying up-to-date with digital marketing trends and best practices