Digital Marketing
Become a master of online marketing with Techie City’s Digital Marketing course.
(4.5/5)
In this comprehensive program, you’ll learn how to create effective marketing strategies, leverage social media platforms, run successful paid advertising campaigns, and optimize websites for search engines. Whether you’re a small business owner, aspiring marketer, or looking to switch careers, this course will equip you with the tools and techniques to thrive in the digital landscape.
From SEO to email marketing, social media management to Google Ads, this course covers everything you need to drive traffic, convert leads, and build lasting customer relationships.
What You Will Learn?
Introduction to Digital Marketing:
- Overview of digital marketing and its role in modern business
- Key digital marketing channels: SEO, social media, email marketing, PPC, and more
- Understanding the digital marketing funnel and customer journey
Search Engine Optimization (SEO):
- On-page and off-page SEO strategies
- Keyword research and analysis
- Building backlinks and improving website rankings
Social Media Marketing:
- Crafting a social media strategy for platforms like Facebook, Instagram, LinkedIn, and Twitter
- Creating engaging content and growing your audience
- Social media analytics: Measuring success and adjusting your strategy
Paid Advertising (PPC) and Google Ads:
- Introduction to paid advertising (Google Ads, Facebook Ads, Instagram Ads)
- Creating effective PPC campaigns: Keyword bidding, ad copy, and targeting
- Tracking and optimizing ad performance for higher ROI
Email Marketing and Automation:
- Building and growing an email list
- Crafting effective email campaigns that convert
- Using tools like Mailchimp and ActiveCampaign for email automation
Content Marketing:
- Creating valuable, relevant content to attract and engage your audience
- Blogging, video marketing, and podcasting as key content strategies
- Content marketing metrics: Tracking performance and impact
Analytics and Reporting:
- Using Google Analytics to track website traffic and user behavior
- Measuring ROI of digital marketing campaigns
- Creating data-driven marketing reports to showcase performance
Building a Comprehensive Digital Marketing Strategy:
- Integrating various digital marketing channels for maximum impact
- Developing a long-term plan to attract, engage, and convert customers
- Staying up-to-date with digital marketing trends and best practices
- Basic computer and internet skills are required.
- A laptop or desktop with internet access to use online tools.
- No prior marketing experience is required; this course is suitable for beginners.
- Aspiring digital marketers who want to start a career in the field.
- Small business owners who want to grow their online presence and customer base.
- Marketing professionals looking to upgrade their skills with digital marketing expertise.
- Freelancers offering digital marketing services to clients.
- Online: Flexible online learning with live or recorded sessions.
- In-Person: Available for learners who prefer face-to-face training in our co-working space.
- Duration: 8 weeks (with live sessions, practical assignments, and independent study).
- Hands-On Projects: Work on real-world marketing campaigns and projects.
- Expert Mentors: Receive one-on-one mentorship from experienced digital marketers.
- Industry-Standard Tools: Learn how to use Google Ads, Google Analytics, Facebook Ads, and more.
- Flexible Learning: Study at your own pace with access to live and recorded sessions.
- Certification: Earn a certificate of completion to showcase your digital marketing skills.
- Master the key components of digital marketing, including SEO, social media, and PPC.
- Build a portfolio of marketing campaigns to show future employers or clients.
- Learn to develop and execute a comprehensive digital marketing strategy.
- Access career support and job placement assistance after completing the course.