SEO Specialist
Master the art of driving organic traffic and boosting online visibility with Techiecity’s SEO Specialist course.
(4.5/5)
This course is designed to equip you with the skills and knowledge to rank websites higher on search engines like Google. Learn how to optimize websites, conduct keyword research, analyze competitors, and create SEO strategies that deliver results.
Whether you’re a business owner looking to grow your online presence or an aspiring SEO specialist, this course will guide you through every step of search engine optimization, helping you stay ahead in the competitive digital landscape.
What You Will Learn?
Introduction to SEO:
- Understanding how search engines work
- The basics of on-page and off-page SEO
- Key SEO terms: keywords, backlinks, domain authority, and more
Keyword Research and Analysis:
- Identifying high-value keywords for your website or business
- Using tools like Google Keyword Planner, SEMrush, and Ahrefs
- Analyzing search intent and optimizing for the right keywords
On-Page Optimization:
- Optimizing content with target keywords
- Improving website structure and user experience for better rankings
- SEO-friendly URLs, meta tags, headers, and image optimization
Off-Page SEO and Link Building:
- Understanding the importance of backlinks for SEO
- Strategies for building high-quality links
- Guest blogging, social media, and influencer outreach
Technical SEO:
- Conducting site audits to fix technical SEO issues
- Improving website speed, mobile-friendliness, and security
- Structured data, schema markup, and crawlability
Local SEO:
- Optimizing for local search and Google My Business
- Managing online reviews and local citations
- Local link building strategies
SEO Analytics and Reporting:
- Tracking SEO performance using Google Analytics and Google Search Console
- Measuring key metrics: traffic, bounce rate, rankings, and conversions
- Creating reports to demonstrate ROI and SEO success
SEO Strategy Development:
- Building a long-term SEO strategy for businesses or clients
- Integrating SEO with content marketing, PPC, and social media
- Staying up-to-date with SEO trends and algorithm changes
- No prior SEO experience is required; this course is designed for beginners.
- A basic understanding of websites (e.g., WordPress) will be helpful.
- A computer with internet access for accessing SEO tools and online classes.
- Aspiring SEO specialists looking to build a career in search engine optimization.
- Business owners wanting to improve their website’s search engine rankings.
- Digital marketers who want to expand their skill set in SEO.
- Freelancers offering SEO services to clients or businesses.
- Online: Flexible online learning with live or recorded sessions.
- In-Person: Classes available at our co-working space for hands-on SEO training.
- Duration: 8 weeks (with live classes, assignments, and independent study).
- Real-World SEO Projects: Work on actual websites to improve rankings.
- One-on-One Mentorship: Personalized guidance from SEO experts.
- Industry-Standard Tools: Learn to use Google Analytics, SEMrush, Ahrefs, and more.
- Flexible Learning: Study at your own pace with live and recorded sessions.
- Certification: Earn a certificate of completion to boost your resume.
- Learn how to drive organic traffic and improve website visibility.
- Build a portfolio of real-world SEO projects to showcase your skills.
- Gain the expertise to pursue high-demand roles in SEO and digital marketing.
- Access to job placement assistance and career coaching upon course completion.